The 2009 Local Search Summit

Local Search Summit is the premier local search conference, supplying you with the most up-to- date tactics and research to help you benefit from Local Search.

With the top thought leaders in the space speaking at Local Search Summit, you can be assured you will learn just about everything you need to know to succeed in Local Search. As Google moves toward "local everywhere" it is critical to understand what the consequences of this change means. It's pretty clear that if you're searching for "pizza," a local pizza place is the appropriate result.  But what if you're a distributor of janitorial supplies? While in a big city or large metropolitan area, it might be appropriate to display a local hardware store for a search for "trash bags/can liners". But what if the search is for "wholesale toilet paper?" If you're the cleaning supplies business that offers bulk purchases, then it is clearly in your interest to rank for that term as a local merchant. Having a robust website and a local listing are not enough if you're selling buckets wholesale but ranking only for "buckets". And if your custodial supply store has a brick and mortar component, driving traffic to that store for "cleaning supplies" searches may not get people through the doors unless customers can find you in the local search. Come and learn more about how local search is critical to business.

San Jose Marriott

August 13th, 2009


Local Search Summit will be hosted at the beautiful San Jose Marriott. Below you will find all the information you need to be able to book your accommodations and access the special room rate for the conference.

  • Address: 301 South Market St., San Jose, CA 95113
  • Phone: (408)280-1300

August 13th, 2009 - San Jose Marriott

A full day jam-packed with local search thought leaders.

9:00 - 10:00 - Keynote - Google

TV has aspired to the same kinds of targeting that online advertising offers for years, but now it’s finally becoming a reality. Google TV Product Manager Steve Stukenborg will talk about “addressable TV” and the growing connections between online and offline advertising.

  • Introduction - Steve Espinosa
  • Speaker - Steve Stukenborg - Google TV Product Manager

10:00-10:30 Break

10:30 - 11:05 - Local Search Ranking Factors

Want to know how to get better position in local search results and what factors are being considered by the Google algorithm? Local is different than regular SEO. This session will cover the factors and criteria you need to know in order to get your clients ranked.

  • Moderator: Greg Sterling
  • Steve Espinosa - eLocal Listing
  • David Mihm -


11:05 - 11:45 - What Kind of Online Products do SMBs need?

There are literally dozens of companies selling search marketing to small businesses (SMBs). But most SMBs are unsophisticated about online marketing and there’s a high degree of advertiser churn. What do SMBs really want and need from online marketing and how is the product mix changing with the rise of online reviews and social media? This session will take a look at what products really deliver value and how to acquire – and retain – SMB advertisers.

  • Moderator: Greg Sterling
  • Todd Johnson - eLocal Listing, VP of Sales
  • Ben Saren - Citysquares, CEO


11:45 - 12:45 Networking Lunch

12:45 - 1:30 - Q&A: Google Maps, Yahoo! Local, and Bing

Have a question for the top two local sites on the web? Yahoo!, Google, and Bing sit down with us for a one on one discussion to go over all your local questions.

  • Moderator: Jason Calacanis
  • Atif Rafiq - Yahoo!, Head of Yahoo! Local
  • Jennifer Chin - Google
  • Kevin Hagwell - Microsoft, Senior Product Manager


1:30 - 2:10 - Using Facebook and Twitter to Drive Local Leads

Social media represent a growing part of the online user experience and an important potential driver of leads to local businesses. Some are already using Facebook and Twitter. But how many and what are some of the ways they take advantage of social media as stand-alone channels or in conjunction with other media? We’ll sit down with some of thought leaders in this area to drill down on what really is working for small businesses.

  • Moderator: Steve Espinosa
  • Sarah Smith - Facebook
  • Aaron Irizarry -
  • Will Scott - Search Influence, CEO

2:10 - 2:15 - Session Break

2:15 - 2:50 - LBS and Mobile: What to Realistically Expect

It has been “the year of mobile” for almost a decade. But the iPhone, Android and other smartphones are making that promise real and pointing toward a future where handheld devices are at least as important as the PC. LBS is a central part of mobile but is it the “killer app”? This session provides insight into the range of things that marketers should be thinking about.

  • Moderator: Greg Sterling
  • Mike Boland - The Kelsey Group, Local Search Analyst
  • Ed O'Keefe- VP of Product - Marchex


2:50 - 3:30 - Up Close and Personal with Yelp!

Jason Calacanis sits down with the CEO of Yelp! as we take a look inside at the success of Yelp! and the huge fan base it brings with it.

  • Moderator: Jason Calacanis
  • Jeremy Stoppleman - Yelp!, CEO


3:30 - 3:45 - Break

3:45 - 5:00 - Local Search: Where Are We Today?

Local search has continued to grow in popularity and importance for consumers and become an important battleground for search engines and directories. But from an ad revenues standpoint “local search” is still misunderstood by many and arguably still falls short of its potential. The leading practitioners and observers in the space offer a realistic assessment of where the market is and where it might be in three to five years. This session will also feature lots of audience interaction and Q&A.

  • Moderator: Steve Espinosa - Local Search News
  • Kevin Hagwell - Bing, Senior Product Manager
  • Sarah Smith - Facebook
  • Jennifer Chin - Google
  • Atif Rafiq - Head Yahoo! Local - Yahoo!
  • Andrew Shotland - Local SEO Guide



Atif Rafiq will interact with the audience in a lively Q&A session and also share lots of data points from Yahoo! Local.

Steve Espinosa will be moderating and speaking on multiple sessions throughout the conference on topics including local search ranking factors.

Steve Stukenborg from Google TV will be providing a morning Keynote to go over the synergy between offline and online media.

Jason Calacanis will be providing input on user generated content and participate in audience Q&A.


Other Featured Speakers

Greg Sterling

Leading Local Search Analyst, blogger, and conference moderator. Read More

Andrew Shotland

Former VP of Product of InsiderPages and former head of Read More

Court Cunningham

CEO of Yodle, a leader in local search marketing for SMBs. Read More